JDI IN THE NEWS - 2002

Financial Section, Washington Post, May 25, 2002.

7Up pulled a television commercial that critics said made fun of prison rape. The Young & Rubicam ad, called "Captive Audience," depicts a 7Up spokesman handing out cans of the beverage in a prison. At one point, he drops a can and says, "I'm not picking that up." The ad ends with him being hugged by an inmate in a cell. The ad was scheduled to run through the end of this year.