Doug Young, 7 Up Pulls TV Ad Set in a Prison, LA Times, May 25, 2002.
The makers of the 7 Up soft drink yanked a TV commercial set in a prison
off the air after protests from a convict rights group over its alleged
jail rape allusions. The company pulled the 30-second commercial after
Stop Prison Rape said the ad trivialized the "serious physical and
psychological injury" inmates suffer from sexual abuse. It was the first
time 7 Up canceled an ad for objectionable content, a spokeswoman for Dr
Pepper/Seven Up, a unit of British-based Cadbury Schweppes.
The spot titled "Captive Audience," created by ad agency Young & Rubicam
Inc., had been airing for about two months.